Who we are

Inspired by nature, brought to life by Locale

LOCALE was born in the Tetons in 2011 as ‘Cirque Mountain Apparel’ and grew in the Rockies until 2020 when we re-branded to LOCALE and moved to Denver to better service our customers. Our core values are firmly rooted in the outdoors. We create headwear and accessories bringing to life the places we love! You can find our designers atop the highest mountains and our sales reps deep in the backcountry on any given day.

We are here to make headwear simple, authentic, and localized.

We look forward to working with you!

-The Team at LOCALE

Our clients

We work with some amazing brands


100% recycled materials

Since the very beginning, LOCALE has been inspired and fueled by the beauty of the great outdoors. So, we’re doing everything we can to minimize our footprint without compromising on quality. That’s why LOCALE is partnering with Repreve to make over 40% of our beanie line and all our facemasks from the highest quality sustainable materials, and we’re thrilled with the outcome so far:

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Buy to give

1% for non-profit partners

The BUY TO GIVE program is an opportunity for LOCALE to support our collective of organizations that make our lifestyles possible. We will be donating 1% of selected beanies sold over the course of the year to selected nonprofit organizations for their fundraising efforts. This means every beanie you purchase makes a direct impact in the fundraising efforts for our incredible nonprofit partners.

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