Privacy policy

Privacy Policy

Last updated: June 11, 2026

Locale operates this store and website, including all related information, content, features, tools, products and services (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you use the Services.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

We may collect the following categories of personal information:

Contact details (name, address, email, phone number)
Financial information (payment details, transaction data)
Account information (username, password, preferences)
Transaction data (purchases, returns, browsing activity)
Communications with us
Device and usage data (IP address, browser, interactions)

Personal Information Sources

Directly from you
Automatically through cookies and tracking technologies
From service providers
From third-party partners
From third-party AI shopping platforms and sales channels, when you discover our products or place an order through them

How We Use Your Personal Information

Provide and improve our Services
Process transactions and fulfill orders
Communicate with you
Send marketing and promotional content
Prevent fraud and enhance security
Comply with legal obligations

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate business purposes. Some disclosures may be considered a "sale" or "sharing" under applicable law.

Service Providers

Shopify: Our store is built on Shopify's e-commerce platform. As part of powering our store, Shopify may collect certain data including page URLs, device information, and browsing activity through their infrastructure services. Privacy Policy | Cookie Policy
LinkedIn: We use the LinkedIn Insight Tag for analytics and advertising purposes. Privacy Policy | Opt-Out
HubSpot: Privacy Policy
Vonage-Teams: Privacy Policy

Mobile information collected through Vonage-Teams is not shared with third parties for marketing purposes.

AI Shopping Assistants and Agentic Storefronts

Our products may be discoverable and, in some cases, purchasable through third-party artificial intelligence platforms and AI shopping assistants ("AI channels") via Shopify's agentic storefronts and Shopify Catalog features. If you interact with our products or place an order through an AI channel, please be aware of the following:

Product data: AI channels may access our product information through Shopify Catalog, including product titles, descriptions, images, pricing, and availability. This information is not personal information about you.
Order data: If you place an order directly within an AI channel using that channel's built-in checkout, the AI channel will collect and have access to the order details necessary to complete your purchase, including your name, email address, phone number, physical (shipping/billing) address, and the contents of your order.
What is not shared: AI channels do not receive access to our full order history, orders you place through other sales channels, or our general customer database.
Independent operators: AI channels are operated by independent third parties. Any personal information you provide directly to an AI platform — including your conversations with an AI assistant — is collected and processed by that platform under its own privacy policy, which we do not control. We encourage you to review the privacy policy of any AI platform you use before making a purchase through it.
Your rights still apply: Orders placed through AI channels and fulfilled by us are subject to this Privacy Policy with respect to the information we receive, as well as our Terms of Service. You may exercise the privacy rights described in this policy with respect to personal information we hold, regardless of the channel through which you placed your order.

Advertising & Behavioral Targeting

We use cookies, pixels, and similar technologies (including Meta/Facebook tools) to deliver targeted advertising and measure performance.

Learn more:

Facebook/Meta: Privacy Policy
NAI: How Advertising Works

You can opt out of targeted advertising:

Legal & Business Transfers

We may disclose personal information to comply with laws, respond to legal requests, or protect our rights. We may also transfer information in connection with mergers, acquisitions, or similar transactions.

Consent & Direction

We may share your information when you request or consent to such sharing.

Emailing Policy

We send marketing emails containing updates, promotions, and offers. You may unsubscribe at any time using the link in our emails. We do not sell or share your personal information with third parties for their own marketing purposes.

Do Not Track

Please note that we do not alter our Site's data collection and use practices in response to Do Not Track (DNT) browser signals. DNT is a deprecated standard with no legal enforcement mechanism, and this statement applies to DNT only.

Global Privacy Control (GPC)

L2 Brands recognizes and honors the Global Privacy Control (GPC) signal as a valid opt-out of the sale and sharing of your personal information, as required under the California Consumer Privacy Act (CCPA/CPRA) and applicable state privacy laws. If your browser or browser extension has GPC enabled, we will treat that signal as a request to opt out of the sale or sharing of your personal information with third parties for targeted advertising purposes. To learn more about GPC and how to enable it, visit globalprivacycontrol.org.

Your Rights

Depending on your location, you may have rights including:

Access your data
Request deletion
Request correction
Opt out of targeted advertising, sales, or sharing of personal information
Data portability

To exercise your rights, contact us using the information in the Contact Us section below. We will not discriminate against you for exercising any of your privacy rights.

California Residents – Your Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights include:

Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for collecting it, and the third parties with whom it has been shared.
Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the sale or sharing of your personal information. To exercise this right, please visit our Do Not Sell or Share My Personal Information page or click the "Do Not Sell or Share My Personal Information" link in the footer of our website.
Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of your sensitive personal information to only what is necessary to perform the services you requested.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise any of the rights listed above (other than opting out of sale/sharing), please contact us at:

Email: localel2@l2brands.com
Address: 300 Fame Avenue, Hanover, PA 17331, United States

We will respond to verified requests within 45 days as required by law. We may need to verify your identity before processing your request.

Other U.S. State Privacy Rights

If you are a resident of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, or another state with a comprehensive consumer privacy law, you may have some or all of the following rights with respect to your personal information, subject to the terms and exceptions of your state's law:

Right to Access: Confirm whether we process your personal information and access that information.
Right to Correct: Request correction of inaccurate personal information.
Right to Delete: Request deletion of personal information provided by or obtained about you.
Right to Data Portability: Obtain a copy of your personal information in a portable and readily usable format.
Right to Opt Out: Opt out of the processing of your personal information for purposes of targeted advertising, the sale of personal information, or profiling in furtherance of decisions that produce legal or similarly significant effects.
Right to Appeal: If we decline to take action on your request, you may appeal our decision by contacting us using the information below. If your appeal is denied, you may contact your state's Attorney General to submit a complaint.

To exercise these rights, contact us using the information in the Contact Us section below, or use the "Do Not Sell or Share My Personal Information" link in our website footer to opt out of targeted advertising. We will respond to verified requests within the timeframe required by your state's law (generally 45 days, with a possible extension where permitted).

Data Retention

We retain your personal information as long as necessary to provide services and comply with legal obligations. Order data is retained unless you request deletion.

International Transfers

Your information may be transferred outside your country, including to the United States and Canada, using appropriate safeguards.

Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from minors.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page.

Contact Us

Email: localel2@l2brands.com
Address: 300 Fame Avenue, Hanover, PA 17331, United States