Our Brand

LOCALE Outdoor (previously known as Cirque Mountain Apparel) produces Locally Inspired Apparel based in Vail, Colorado. We create apparel that brings to life the destinations, passions, and brands that define you. We are inspired with a purpose, to support, protect, and preserve the environment and communities that make our lifestyles possible. LOCALE empowers our consumers to join our initiative to give back through our Buy to Give program.

Buy to Give

The “Buy to Give” program is an opportunity for the LOCALE Outdoor community to support the organizations that make our lifestyles possible. Any consumer who purchases one of our hats anywhere in the world may choose a charity for LOCALE Outdoor to donate a free hat to for its fundraising efforts.

Each product sold enables a member of our community to give back in a direct and meaningful way.