Our Brand

LOCALE Outdoor (previously known as Cirque Mountain Apparel) produces Locally Inspired Apparel based in Vail, Colorado. We create apparel that brings to life the destinations, passions, and brands that define you. We are inspired with a purpose, to support, protect, and preserve the environment and communities that make our lifestyles possible. LOCALE empowers our consumers to join our initiative to give back through our Buy to Give program.

Buy to Give

The “Buy to Give” program is an opportunity for the LOCALE Outdoor community to support the organizations that make our lifestyles possible. Any consumer who purchases one of our hats anywhere in the world contributes to LOCALE’s efforts to give back to charities fundraising efforts by donating 1% of total beanie sales in custom beanies to our charitable partners.

Each product sold enables members of our community to give back in a direct and meaningful way.